Lead Product Designer

Hey, I'm Kishore ๐Ÿ‘‹

AI-first product designer. Human-first by design.

10+ years of experience Design @ Tekion
Kishore โ€” Lead Product Designer
๐Ÿ“ Bangalore, IN
SCROLL โ†“
Worked With
Stripe Chevrolet Brex GMC Buick Stripe Chevrolet Brex GMC Buick

A decade of
considered craft.

Focus Product strategy, design systems, fintech, AI-native interfaces, and the occasional editorial side project.
Approach Research-led, systems-minded, opinionated about typography. I treat every pixel like it has a job to do.
Currently Open to senior staff roles, advisory work, and select consulting from Q3 2026.
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Back to all work Case Study โ€” Fintech / 2025

Reimagining
Stripe Atlas for
global founders.

A complete overhaul of the Stripe Atlas dashboard, transforming a fragmented onboarding flow into a unified experience for entrepreneurs incorporating across 142 countries.

atlas.stripe.com/dashboard Welcome back, Kishore $142k 1,284
Role
Lead Product Designer
Team Size
8 โ€” Cross-functional
Duration
14 months
Industry
Fintech / SaaS
Deliverables
Strategy, IA, UX flows, UI system, dashboard redesign, onboarding, prototype, design ops.
Impact
64% reduction in onboarding time. 3.2ร— increase in completed activations.
Tools
Figma, Linear, Notion, Origami Studio, Maze.
Recognition
Awwwards SOTM, Webby nominee, FastCo Innovation by Design.
โ€” Chapter 01

Context: A product that scaled faster than it could simplify.

Stripe Atlas helps founders incorporate companies remotely. After six years of growth, the dashboard had become a patchwork of features โ€” powerful, but overwhelming for first-time founders navigating tax filings, equity, and compliance.

The Before. โ€” LEGACY DASHBOARD AUDIT 1 Unclear hierarchy 2 No progressive disclosure 3 Repetitive form patterns 4 No clear status of action 5 Mobile completely broken
โ€” Chapter 02

The problem in numbers.

Internal data revealed that 47% of founders dropped off during the activation flow. Support tickets were dominated by confusion over next steps.

โ€” DROP-OFF FUNNEL Sign up ยท 100% Profile ยท 73% Filing ยท 54% Payment ยท 35% Done ยท 19% 81% NEVER COMPLETE
โ€” TOP SUPPORT TICKETS "I'm lost." โ€” 2,341 tickets "What's next?" โ€” 1,889 tickets "It crashed." โ€” 1,204 tickets
โ€” Chapter 03 04 slides

The process: from chaos to clarity.

We ran 23 user interviews, mapped 4 jobs-to-be-done, prototyped 11 flows, and ran 3 rounds of usability testing before committing to a direction.

SLIDE 01 โ€” RESEARCH 23 founders. 11 countries. 1 insight. "I don't need more features. I need a path." โ€” EMILY, FOUNDER ยท BERLIN
SLIDE 02 โ€” JOURNEY MAP Mapping the founder journey. 01 Discover 02 Configure 03 File 04 Activate โ˜… Grow 5 STAGES ยท 23 TOUCHPOINTS ยท 4 JOBS-TO-BE-DONE
SLIDE 03 โ€” WIREFRAMES Eleven flows. Three rounds.
SLIDE 04 โ€” DESIGN PRINCIPLES One step, one decision. โ€” Progressive disclosure over feature parity โ€” Status before action โ€” Plain English over jargon โ€” Always show what's next โ€” Mobile is a first-class citizen
01 / 04
โ€” Chapter 04

The solution: a dashboard that guides, not overwhelms.

A new status-led architecture, a unified component system, and a "next best action" engine that surfaces what matters now.

Atlas / Kishore Co. Next: File 83-(b) You're 4 of 6 steps in. Estimated 18 minutes to activation. STEP 01 Incorporate Delaware C-Corp DONE STEP 02 Equity 10M shares DONE STEP 03 โ€” NOW File 83-(b) Tax election ยท 30 days Start now STEP 04 EIN Tax ID RECENT ACTIVITY Equity allocation approved ยท 2h ago
โ€” Chapter 05

Impact: shipped, measured, celebrated.

64%
Reduction in median onboarding time across 142 countries.
3.2ร—
Increase in completed activations within first 30 days.
+72
NPS lift on the post-activation survey, up from +18.
Kishore's redesign is the rare combination of strategic clarity and obsessive craft. She didn't just reshape Atlas โ€” she taught our team how to think about onboarding.
JT
Jasper Tan Product Lead at Stripe
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About me

Iโ€™m a Digital Product Designer specializing in AI-driven workflows and design systems. From print to video and motion, my journey has shaped a strong foundation in visual craft and strategic thinking. Today, I bring these disciplines together to design thoughtful interactions, build intuitive web experiences, and create smarter, AI-powered products.

โ€” Resume Download CV (PDF)